The original idea behind Oatly was to find a way to make a nutritious liquid product for people who just didn’t like cow’s milk or were unwilling to use it for personal reasons. Today, the concept of producing a drink directly from oats instead of first feeding oats to a cow and letting the cow process them into milk is an option... but back when we started in the 1990s, most people thought we were totally crazy.
We don’t know anything about almonds or soy or cows. All we know is oats. How to grow them, harvest them and turn them into refreshing products that you can take home and treat your body to. It was our original idea in the early 1990s to create a plant-based drink that was in tune with the needs of both humans and the planet and it is our idea to continue to make the best, most amazing liquid oats that you will find anywhere.